How is Shinebom Dermatology in South Korea? It’s one of the few affordable Dermatology clinics in Seoul that offers a “great value for money + personalized treatment” approach. Led by Director Kim Sang-woo and Dr. Hong Ju-hyun, the clinic specializes in photorejuvenation and injection treatments. While the prices are reasonable, the quality of service remains top-notch. Instead of being located in the upscale Gangnam area, it’s situated in the bustling Hongdae district frequented by young people, targeting students, office workers, and budget-conscious individuals who still want to look their best.
I. How is Shinebom Dermatology in South Korea?
Shinebom Dermatology in South Korea (샤인봄의원) officially opened its doors in August 2023. Located at 310, 3rd Floor, Hyundai Tower, 293-19 Olympic-ro, Songpa-gu, Seoul, it is easily accessible within just 3 minutes’ walk from Exit 8 of Samseong Station on Subway Line 2, offering excellent transportation convenience. Run by Director Kim Sang-woo and Dr. Hong Ju-hyun, the clinic has quickly built a solid reputation among Seoul’s many Dermatology practices thanks to its personalized one-on-one consultation service, transparent pricing at rates comparable to those in China, and strict certification for all medical equipment used. As a result, it has become one of the popular affordable yet high-quality Dermatology clinics that many Chinese patients seeking cosmetic treatments visit when going to South Korea.
Many people first hear of Shinebom because of its consistently high rating of 4.9 out of 5 on the BeautsGO platform. The genuine reviews from Chinese patients all praise it for “not pushing sales, avoiding exaggerations, and delivering results that exceed expectations.” The clinic features a clean and bright interior design with private treatment rooms, allowing each client to undergo skin testing, consultations, and treatments in a private space free from distractions, thus ensuring complete privacy.
Upon entering the clinic, the receptionist will first arrange a free VISIA skin analysis, using multi-spectral imaging technology to accurately assess various skin issues such as spots, wrinkles, Pores, and pigmentation. Based on these results along with the client’s specific concerns, the doctor will then develop a personalized treatment plan. Director Kim is known for his straightforward approach—he adheres to the principle of “not recommending procedures that aren’t suitable,” a philosophy that has been repeatedly mentioned in testimonials from numerous clients, earning him great trust.
II. Affordable prices at Shinebom Dermatology in South Korea
What makes Shinebom Dermatology known as “ultra-affordable” is its “same price in China and South Korea” policy — international clients enjoy exactly the same pricing as local customers in South Korea, without any premium charges for foreigners or hidden fees. Here are some reference prices for representative treatments:
✦ Photonic anti-aging treatments
| Project Name | Reference Price (KRW) | Notes |
|---|---|---|
| Ulthrea 400 Shots: The American Version of the HIFU Device | Starting from around 1.5 million | Genuine equipment, opened and verified on site |
| Ulthrea 400 shots + Titanium Lifting 60KJ combination | 2.4 million → Special price: 1.99 million | Best-selling Dual Lift Package |
| Thermage FLX 600 shots | Starting at around 1.8 million | Authentic 5th-gen device |
| Oligio 600S | Around 550,000 | The top choice for beginners in anti-aging skincare |
| Thermage 600 shots + Rejuran 4CC combination | 3.1 million ~ 3.4 million | Ultimate Anti-Aging Combo |
| Thermage 600 shots + Titanium Lifting 60KJ package | 3.3 million ~ 3.6 million | Multi-level firming |
| InmodeFX Radiofrequency (Single Area) | Starting from around 500,000 | Tighten the Double Chin and reduce sagging |
| Eye Thermage 225S + Eye Rejuran 2CC | 1.6 million ~ 1.78 million | Eye Area Anti-Aging Treatment Set |
| Potenza (Full Face) | Starting from around RMB 1,500 | Reduce Pores and Acne Scars, Brighten Skin Tone |
| Oligio RF Lifting | Starting from around 600,000 | Lifting for a firmer look |
| Re20 Skin Regeneration Needles | Starting from around 300,000 | Repair & Regeneration |
✦ Injection fillers
| Project Name | Reference Price (KRW) | Notes |
|---|---|---|
| Rejuran Juvelook Black Box 2CC (Full Face) | Around 250,000 to 300,000 | Anti-aging, spot reduction, firming the skin base |
| Rejuran Juvelook White Box (Eye Area) | Starting from around 200,000 | Reduce Dark circle treatment and fine lines around the eyes |
| Rejuran Juvelook Blue Box (Acne Scar Repair) | Starting at around 250,000 | Acne scar repair |
| Oligio 600S + Rejuran 4CC Combination | 2 million to 2.2 million | Top Value-for-Money Packages |
| Filler injection for temples | Starting from around 300,000 | Layered injection for a natural-looking result |
| Filler Injection (Woluan) | Starting from around 250,000 | Create vibrant silkworms |
| BOMBOM Lipolysis Injection 6CC | Starting from around 400,000 | Chin contouring, localized fat dissolution |
| Titanium Lifting 60KJ + BOMBOM Injection 6CC Combination | 1.6 million ~ 1.8 million | Dual effects: firming + shaping |
| Botox injection for Masseter muscles | Starting from around 150,000 | Face slimming, contour shaping |
| Botox injections (Forehead/Between brows) | Starting at around 120,000 | Smooth out wrinkles |
It’s worth noting that Shinebom Dermatology clearly specifies the actual treatment volume for all of its package options, ensuring there’s no manipulation where “number of sessions” is used to disguise “energy output.” Before undergoing an Ulthrea treatment, doctors will show the genuine device certification stickers and serial numbers on site, giving clients complete peace of mind.
III. Dr. Kim Sang-woo and Dr. Hong Ju-hyun from Shinebom Dermatology in South Korea
✦ Director Kim Sang-woo
Dr. Kim Sang-woo is the founding director of Shinebom Dermatology and the cornerstone of the clinic’s competitive strength. He graduated from Kyung Hee University School of Medicine, one of South Korea’s top medical institutions, holding a graduate degree in dermatology. With nearly 19 years of clinical experience and thousands of procedures performed to date, Dr. Kim has held key positions such as director at G.O Dermatology in Incheon and DAY1 Dermatology in Gangnam. He enjoys a solid reputation both academically and clinically within South Korea’s medical aesthetics industry.
Dr. Kim is an official member of several medical professional associations, including the South Korea Dermatology Association and the South Korea Plastic and Aesthetic Surgery Association. He consistently travels to Europe and the United States for further training to stay updated on the latest advancements in phototherapy and injection technologies worldwide. Known for his “rational and objective” approach, Dr. Kim doesn’t push expensive treatment options. Instead, he develops the most suitable plan based on VISIA skin analysis and 3D facial assessment, taking into account the patient’s age, skin type, budget, and aesthetic preferences—never exaggerating the results of the treatments.
✦ Dr. Hong Zhu-xian
Dr. Hong Joo-hyun is another key physician at Shinebom Dermatology, working alongside Director Kim to implement a “twin-physician, one-client” consultation system. With a solid background in dermatological training, Dr. Hong brings extensive clinical experience in photo-rejuvenation, injectable beauty treatments, and skin management. She is particularly skilled at developing customized skin care plans tailored to different skin types, making her a popular choice among clients who wish to address common skin issues such as spots, Pores, dullness, and fine lines.
What these two doctors have in common is their emphasis on communication, skill in active listening, and thorough pre-operative information provision. The clinic ensures ample time for in-person consultations with each client, allowing them to fully understand the client’s needs before proceeding with any treatment. After the procedure, they also offer ongoing follow-up services via WeChat or KakaoTalk.
IV. Director Kim Sang-woo and Dr. Hong Ju-hyun specialize in photonic anti-aging treatments
Shinebom Dermatology’s photorejuvenation matrix incorporates some of the most popular and top-tier devices currently available in South Korea, all of which are genuine equipment that is opened and verified on-site to ensure there are no “fake versions” involved.
① Ulthrea – Deep lifting of the SMAS fascial layer
The Ulthrea is an HIFU device that has received FDA approval in the United States. It was also the world’s first ultrasound instrument to get FDA clearance for facial lifting purposes. Its treatment depth reaches the SMAS fascia layer—the deepest muscular-fascial layer in the face. Without damaging the skin’s epidermis, it uses precise ultrasonic heating at specific points to stimulate Collagen regeneration, effectively addressing issues such as facial sagging, blurred jawlines, and neck wrinkles at their root cause.
Dr. Kim Sang-woo customizes the depth and energy of the Ulthrea probe based on each patient’s facial anatomy, fat distribution, and skin thickness when performing treatments. This approach helps prevent excessive energy application to bony areas that could lead to nerve damage. Local anesthesia is also used in areas with lower tolerance to ensure maximum comfort. A typical treatment consists of 400 shots, with the best results typically visible after 3–6 months, and the effects can last for 12–18 months.
② Thermage FLX —— Collagen regeneration in the dermal layer
The 5th-generation Thermage FLX utilizes capacitive RF technology, delivering its effects deep into the dermal layer of the skin. It instantly heats and tightens the collagen fibers while stimulating the formation of new collagen. Unlike the Ulthrea, which focuses on “structural lifting,” Thermage excels at improving the overall texture of the face—making it firmer, more elastic, and smoother, while significantly reducing fine lines and Nasolabial Fold Correction.
At Shinebom, the most popular combination for Thermage treatment is “Thermage 600 shots + Rejuran 4CC”. By using radiofrequency energy to boost metabolic activity in the deeper layers of the skin, combined with Rejuran hyaluronic acid injections that deliver essential peptides and growth factors, this approach achieves comprehensive improvement from within.
③ Potenza – The ultimate solution for Pores and acne scars
Potenza combines the physical penetration of microneedles with radiofrequency heat energy, allowing precise control over the depth at which energy is delivered. It offers significant improvements for enlarged Pores, acne scars, and fine lines, while also brightening the overall skin tone. Dr. Hong Zhuxian is particularly skilled in this treatment; she adjusts the density of the microneedles and the intensity of the radiofrequency energy based on the patient’s skin type—whether sensitive or combination skin—to maximize treatment results while minimizing post-procedure redness. After the procedure, the clinic provides repair masks and medical sunscreen to help the skin return to its normal state as quickly as possible.
④ Titanium Lifting – Powered by Israeli Fatron technology
Titanium Lifting utilizes broadband light technology developed by the Israeli company Lumenis. By delivering deep heating through infrared rays, it stimulates the reorganization of Collagen and elastic fibers beneath the skin, thereby providing Lifting effects and helping to tighten areas that show early signs of relaxation or sagging contours. Compared to Thermage, Titanium Lifting offers greater comfort during treatment, making it particularly suitable for those who are sensitive to pain but still wish to improve their facial contours. Shinebom’s Titanium Lifting is often combined with BOMBOM fat-dissolving injections to create a defined lower jawline.
V. Director Kim Sang-woo and Dr. Hong Ju-hyun specialize in injections
In addition to its phototherapy equipment, Shinebom Dermatology also boasts strong expertise in injectable beauty treatments. Dr. Kim Sang-woo’s specialized “layered injection technique” ensures that every filling procedure delivers a natural-looking result without any visible marks.
① Rejuran (Juvelook) Hydrating Injection Series
Rejuran is currently one of the most popular dermal filler brands in South Korea. Its key ingredients include polylactic acid (PDLLA), hyaluronic acid, and various amino acids, which help to deeply repair the skin barrier and address issues such as dullness, fine lines, Pores, and uneven skin tone. Its effects last longer than those of traditional dermal fillers—up to 4–6 months. Shinebom offers three different versions of Rejuran:
- Black Box (2CC, full face): Comprehensive anti-aging treatment that reduces dullness and fine lines, suitable for most skin types.
- White Box (around the eyes): Specializes in treating fine lines under the eyes and Dark circle treatment; it requires high precision in injections, an area in which Dr. Hong is particularly expert.
- Blue Box (Acne Scar Repair): Designed to target acne pits and scars, its effectiveness is doubled when used in combination with Potenza.
② Filler injection — layered delivery for a natural, virtually imperceptible result
Dr. Kim Sang-woo boasts over a decade of extensive experience in Filler treatments. He is particularly skilled at performing “layered injections” based on the individual’s facial bone structure—using Fillers of varying hardnesses in different areas to ensure precise results and prevent issues such as an enlarged face or stiff expressions that can result from excessive filling. Common treatment areas include the temples (to address hollows), Nasolabial Fold Correction (to reduce deep lines), the brow area (to create a more vibrant eye appearance), and the chin line (to define a V-shaped face contour).
③ BOMBOM Fat-Dissolving Injection – The Ultimate Tool for Contouring the Chin Line
BOMBOM fat-dissolving injection is one of the signature treatments at Shinebom. By directly injecting fat-dissolving agents into areas with excess fat such as the Double Chin or jawline, it helps break down and metabolize localized fat. Combined with skin tightening components, it enhances the definition and IPCHEA effect of the jawline. When used alongside Titanium Lifting, its results are even more significant, making it the top choice for many people looking to achieve a V-shaped face instantly.
④ Botox injections — dual benefits for facial slimming and wrinkle reduction
Shinebom uses authentic Botox imported from South Korea. Dr. Kim utilizes precise muscle anatomy to deliver the most natural facial slimming and wrinkle-reducing results with the smallest possible dosage. Botox injections for the Masseter are one of the clinic’s top-selling treatments. After the procedure, the facial contours appear softer without any stiff appearance, with effects typically lasting 4–6 months.
VI. How to Make an Appointment at Shinebom Dermatology in South Korea
Shinebom Dermatology in South Korea has officially joined the BeautsGO platform — the most popular overseas booking service for Korean cosmetic treatments. Featuring a Chinese interface, a simple booking process, and comprehensive platform protection, it is the top choice for those looking to seek beauty treatments in South Korea.
✦ 3 Simple Steps to Book with BeautsGO
- Download the BeautsGO APP (available for both iOS and Android) → Create an account → Search for “shinebom” or “샤인봄”
- Select Services and Time: Check the available booking slots on the clinic page, pick your desired services and date, then submit the reservation request.
- Confirm the appointment and prepare necessary documents: After receiving confirmation from the platform, have a copy of your passport ready (for hospital records), and arrive at the clinic 10 minutes early on the day of your appointment.
✦ Shinebom Dermatology Clinic Hours
| day of the week | Clinic hours |
|---|---|
| Monday, Tuesday, Thursday, Friday | 09:00 ~ 20:00 |
| Wednesday | 09:00 ~ 18:30 |
| Saturday | 10:00 ~ 16:00 |
| Sunday | Closed for appointments |
✦ Practical Tips for Visiting a Clinic
- The clinic offers full Chinese translation services, so you don’t have to worry about language barriers.
- For photonic treatments such as HIFU and Thermage, it is recommended to stop using exfoliating and irritating skincare products 3 days before the procedure.
- Avoid drinking alcohol and taking blood-thinning medications such as aspirin one week before injectable filler treatment
- When receiving medical services in South Korea, you can apply for a VAT refund on medical expenses, which can save you a significant amount of money when the costs are high.
- There are several affordable accommodation options around Songpa Station, all within walking distance of clinics in the Songpa district, making it extremely convenient.
📌 Frequently Asked Questions (FAQ)
Q: Is the Ulthrea HIFU used at shinebom Dermatology genuine?
A: Yes. s
hinebom uses authentic Ulthera HIFU devices. Before each treatment, the medical staff opens the probe right in front of the client and shows the genuine certification mark on the device to ensure its authenticity.
Q: Can HIFU and Thermage be done on the same day?
A: Ye
s. Since they target different layers of the skin—HIFU acts on the SMAS fascia layer while Thermage targets the dermal layer—combining them in one session allows for multi-layered lifting and tightening. This is a popular treatment package offered by Shinebom, though it requires more thorough post-procedure care.
Q: What’s the difference between Rejuran PN and Rejuran, and how do I choose?
A: The PN version (2CC) is
ideal for comprehensive anti-aging treatment across the entire face, helping to reduce overall dullness and fine lines. The regular Rejuran version is designed specifically for the eye area, making it suitable for those suffering from Dark circle treatment and fine lines around the eyes. Both can be injected at the same time, with the doctor determining the best option based on your individual needs.
Q: Can I get a tax refund for cosmetic procedures in South
Korea?
A: Yes. Foreigners can apply for VAT refunds on medical expenses in South Korea, including cosmetic treatments. The refund rate is approximately 10% of the total medical cost. You can handle this process upon arriving at Incheon or Gimpo Airport, so it’s worth taking advantage of.
If you’re planning to visit South Korea for photorejuvenation or injection treatments, Shinebom Dermatology in South Korea is definitely worth adding to your list—thanks to Director Kim Sang-woo’s exceptional skills, Dr. Hong Ju-hyun’s meticulous approach, transparent and fair pricing, as well as its private one-on-one consultation service. It’s recommended to book in advance through the BeautsGO platform 2–4 weeks ahead to secure your preferred appointment time!