How can I make an appointment at Dream Plastic Surgery Hospital in South Korea? You can book an appointment through the official website, phone, WhatsApp, KakaoTalk, or BeautsGO.

South Korea’s Seoul I Dream Plastic Surgery is a large-scale comprehensive plastic surgery hospital located in Gangnam, Seoul. Established in 2005, it employs 12 full-time plastic surgeons, 8 of whom have over 10 years of experience. The hospital offers more than eight reservation channels, including its official website, telephone, WhatsApp, KakaoTalk, WeChat, LINE, Weibo, and BeautsGO. A Chinese-speaking staff member is available throughout the entire process, making it an ideal choice for overseas patients seeking plastic surgery in South Korea.

I. Why are so many people making appointments at Dream Plastic Surgery Hospital? 🔥 A quick overview of the key reasons behind this popularity.

When considering plastic surgery in South Korea, the last thing you want is to end up at some unknown “ghost clinic.” Dream Plastic Surgery is by no means a small clinic—it is a large-scale comprehensive plastic surgery institution located on the 2nd to 10th floors of the CGV building in Nonhyeon, Gangnam District, Seoul. It has a total of 12 specialized plastic surgeons, 8 of whom have over 10 years of clinical experience, and 2 anesthesiologists on staff to ensure the safety of all surgeries. Such a team composition is truly among the best in Gangnam, Seoul.

1. The expertise of the founding team: Representative Director Park Yang-ju holds a doctorate from Seoul National University and possesses over 20 years of experience in comprehensive eye and nose plastic surgery. He is regarded in South Korea as “the preferred plastic surgeon for celebrities and idols.” Another representative director, Kim Yong-ju, specializes in facial contouring procedures such as zygomatic bone Reduction surgery and Square Jaw Surgery, advocating for a surgical philosophy of “moderation” – ensuring an IPCHEA appearance without excessive intervention. The core member of the anti-aging center, Director Ryu Won, specializes in SMAS fascia lifting techniques. Together, these three directors cover the three most critical areas of cosmetic surgery: eyes and nose, facial contouring, and anti-aging treatments.

2. Its scale and services far surpass those of most clinics: Dream is not just a small operation run by one director with two nurses. It occupies floors 2 (consultation area), 5, 6, 7, and 10 of the CGV building and is equipped with separate operating rooms, recovery rooms, and private areas for patients. The hospital also boasts an intelligent screening system that ensures everything from pre-operative examinations to post-operative follow-ups is carried out in a systematic manner. Most importantly, Dream has a Chinese-speaking director and employs eight Chinese medical interpreters who cover the entire process, from initial consultations to post-operative follow-ups. This means that you can communicate without any barriers even if you don’t speak Korean, and you don’t have to worry about intermediaries taking extra commissions.

3. Excellent transportation convenience: Dream is located at 848 Nonhyeon-ro, Gangnam-gu, Seoul (603-2 Sinsa-dong), within the CGV complex. You can take the subway Line 3 and exit at Apgujeong Station, then turn left and walk straight for about 50 meters to find the Dream sign. If you use the Bundang Line, get off at Rodaero Station and walk about 5 minutes to reach Dream. Situated in the heart of Gangnam’s aesthetic medicine community, the area is surrounded by numerous hotels, restaurants, and shopping facilities, ensuring great convenience for post-treatment recovery.

II. Booking via the official website of Dream Plastic Surgery Hospital: 🔥 The most formal Chinese booking option.

Dream is one of the few large plastic surgery hospitals in South Korea that boasts a complete Chinese-language official website. The website address is http://zh.e-dream.co.kr/, and it supports switching between Chinese, English, and Korean. The website not only provides detailed information about the entire medical team and their areas of expertise but also discloses the hospital’s qualifications (company registration number: 211-88-94071) as well as its partners (Seoul National University Hospital, Korean Medical Doctors Association, etc.). Such transparency in information is considered top-tier among plastic surgery hospitals in South Korea.

1. Three steps to make an appointment through the official website: Step 1: After entering the Chinese official website, click on the “Reservation Consultation” or “Online Discussion” button on the page; Step 2: Fill in your name, mobile phone number, email address, the treatment you wish to undergo, and the estimated time for your trip to Korea; Step 3: Within 3 working days after submitting your information, the Chinese manager at Dream will contact you via the contact information you provided (WeChat/email/phone) to confirm the appointment time and your specific requirements. This entire process requires no knowledge of Korean language or any other special procedures, making it extremely user-friendly for domestic customers.

2. The hidden advantages of making reservations through the official website: A lesser-known benefit of booking through the official website is that the information you provide is directly sent to Dream’s in-house CRM system, without being intercepted or resold by any third-party intermediaries. Many people seeking cosmetic treatments are unaware that some “Dream official websites” found on Baidu are actually fake sites set up by intermediaries; clicking on these sites and filling out information is essentially equivalent to selling that information to these intermediaries. Be sure to verify that the domain name is e-dream.co.kr (note the .co.kr extension; it is not .com or .cn) – this is the sole official South Korea website of Dream Dream Plastic Surgery.

3. English and International Websites: If you are more proficient in English, you can also visit the English website at http://en.e-dream.co.kr/. There, you will find a complete English reservation form under “Make an appointment – Online counseling.” Simply enter your phone number and email address to submit the form. Dream also operates an international website, dreamplasticsurgery.com, which provides more detailed information on services for international patients, including airport pick-up and hotel arrangements.

III. Telephone appointments at Dream Plastic Surgery Hospital: 🔥 You can get settled in as fast as 5 minutes through our three dedicated hotlines.

If you don’t want to fill out a form or wait for a response, calling directly is the fastest way. Dream Plastic Surgery offers three dedicated telephone hotlines, each designed for different scenarios, allowing you to secure your consultation within 5 minutes.

1. South Korea Headquarters Direct Line: +82-2-546-1616: This is the official contact number for Dream Headquarters, and it can be called directly from both South Korea and overseas. The operator can communicate in Korean and basic English. If you require Chinese-speaking service, simply say “Chinese please” or “Is Chinese available?”, and the call will be transferred to the Chinese-speaking supervisor. It is recommended to call during business hours in South Korea, from Monday to Friday, 9:30 AM to 7:00 PM (8:30 AM to 6:00 PM in China). Calls are also accepted on Saturdays from 9:30 AM to 5:00 PM, but not on Sundays or public holidays.

2. Plastic Surgery/Dermatology Dedicated Line: +82-2-518-2615: This line connects directly to the reception desks of Dream’s plastic surgery and dermatology departments, making it ideal for those who have already decided on the specific treatment they wish to undergo. If you are considering undergoing both plastic surgery and dermatological treatments (such as Double eyelid surgery + Thermage), calling this line will allow you to obtain appointment information for both services at once, without having to inquire separately.

3. The national unified hotline in Chinese: 400-660-1985: This is the Chinese reservation hotline established by the Dream cooperation platform “Very Beauty”. It is available 24 hours a day, so there is no need to use a Korean phone number; you can simply dial from within China. After making the call, staff will promptly connect you with the Chinese manager of Dream to help you confirm the appointment time and the schedule of the chief surgeon. For those who are going to South Korea for plastic surgery for the first time and are concerned about international long-distance calls, this hotline is the most convenient and user-friendly option.

IV. WhatsApp Appointment at Dream Plastic Surgery Hospital: 🔥 Text consultations for overseas users without data roaming charges

Dream Dream Plastic Surgery offers reservation and consultation services via WhatsApp, which is particularly convenient for those seeking cosmetic procedures in South Korea or who use international phone numbers. There are no additional charges for international roaming, and you can easily send text messages, photos, or even videos to the Chinese-speaking staff, allowing them to understand your facial characteristics and surgical requirements in advance.

1. How to add Dream on WhatsApp: Save Dream Hospital’s phone number +82-2-546-1616 to your phone’s contacts, and then refresh your contacts list on WhatsApp to find Dream’s official business account. Another way is to add it through the personal work account of Dream’s Chinese language coordinator; you can obtain the contact information for WhatsApp by adding WeChat ID dreamoffice100 and then asking the coordinator.

2. Practical tips for making reservations via WhatsApp: After adding someone as a contact, don’t just send vague messages like “Hello, I would like to make a reservation”. It is recommended to send all the following information at once: ① Your name and nationality; ② The treatment you want to undergo (you can attach several reference images); ③ The approximate date range for your trip to Korea; ④ Whether you have any previous plastic surgery experience. This way, the Chinese staff member can provide you with a complete preliminary plan and price range in the same conversation, saving you the time spent on repeated communications. Dream usually responds via WhatsApp within 1 to 2 hours during business hours, which is much faster than sending emails.

3. WhatsApp Post-Surgery Follow-up: Dream also provides WhatsApp post-surgery follow-up services for patients who have undergone surgery. If you have any questions about your recovery after returning home—such as whether the swelling is normal, when you can start wearing makeup, or how to care for your scars—just send photos to the Chinese language coordinator, and they will forward them to the chief surgeon for evaluation and professional advice. This service is provided free of charge and is part of Dream’s international patient support system.

V. Appointment through KakaoTalk at Dream Plastic Surgery Hospital: 🔥 The most popular method used by local South Koreans

In South Korea, KakaoTalk holds a position similar to that of WeChat in China – nearly everyone uses it. Dream Plastic Surgery has an official Plus Friend account on KakaoTalk, and it is the preferred booking method for both local South Korean patients and overseas users who are already in South Korea.

1. How to add Dream on KakaoTalk: Open KakaoTalk, click “Friends” → “Add Friend” → “ID Search”, and enter Dream’s Plus Friend ID: @DreamPlasticSurgery. Alternatively, you can directly visit the link http://pf.kakao.com/_xdxgagC, which will automatically redirect you to the addition page. After adding Dream, you will receive a welcome message and access various menu options, including shortcuts for “Reservation Consultation”, “Project Prices”, “Director’s Profile”, and “Route to the Clinic”.

2. The process for making an appointment via KakaoTalk: After adding the contact, click the “Schedule a Consultation” button and enter your name, the treatment you wish to undergo, as well as the desired date and time for the consultation. The Chinese manager of Dream will respond to you in Korean with some basic Chinese. Once the appointment time is confirmed, you will receive an electronic confirmation notice (including the appointment number, time, location, and important notes); you can simply take a screenshot and save it. Upon arrival at the clinic, just present the appointment number, and the receptionist will quickly retrieve your consultation records.

3. Differences between KakaoTalk and WeChat: Within South Korea, responses via KakaoTalk are generally faster than those via WeChat, as Dream’s local Korean customer service team is always online. However, if you are in China and do not have a VPN, WeChat is a more stable option. It is recommended to use both services: use KakaoTalk for real-time communication after arriving in South Korea, and use WeChat to make reservations in advance before departing, as a backup option.

VI. Appointment via WeChat/LINE/Weibo at Dream Plastic Surgery Hospital: 🔥 The most familiar social media platforms for Chinese users for making appointments.

Dream Dream Plastic Surgery can be regarded as a benchmark among South Korean plastic surgery hospitals in terms of its coverage of Chinese users. It has official accounts on nearly all the social media platforms commonly used by Chinese people, from WeChat to LINE to Weibo.

1. WeChat reservation (highly recommended for Chinese users): Simply add the WeChat ID of Dream’s Chinese service manager, dreamoffice100 (alternatives: dreamoffice1 or dreamoffice8). After adding each other as friends, there is no need for any preliminary conversations; you can directly send the treatment you would like to consult about, photos, and your estimated arrival time in Korea. The Chinese service manager will respond within 10 to 30 minutes and ask about appointment times, doctor schedules, treatment prices, and other details. Another unique advantage of WeChat reservation is that you can send follow-up photos to the manager at any time for post-treatment monitoring. If your travel plans change or you decide to cancel the appointment, you can communicate about it promptly, making it extremely flexible.

2. LINE Booking (the preferred option for users in Taiwan, Hong Kong, and Macau): The official LINE account of Dream is available at https://linevoom.line.me/user/_dY44Z5L1s2Cz4ir9Qv6mhPoKfvZG_z4ksG2lwjM. LINE is extremely popular in Taiwan, Hong Kong, Macau, and Japan. If you are a beauty seeker from one of these regions, using LINE for booking does not require you to download any additional apps. Simply add the account and send your booking request; the communication experience is basically the same as that with WeChat.

3. Weibo reservation: Search for “DREAM Dream Plastic Surgery Chinese Director” or “Dream Dream Chinese Director” on Weibo, follow the account, and then send your reservation request via private message. Dream’s official Weibo account is https://weibo.com/3540454002, where they often post real case studies and updates about the hospital. Weibo reservation is suitable for those who want to “observe the situation” for a while first, review the hospital’s real cases and reviews before making a decision.

4. Other social media channels: Dream also maintains official accounts on Instagram (@dream_plastic_surgery), Facebook (DreamPS), and Bilibili (space.bilibili.com/1822014752). These platforms are primarily used to showcase case studies and promote the brand. If you send private messages for consultation on these platforms, you will also receive responses from the Chinese team leaders. In addition, Dream has an official WeChat public account called “Dream Beautiful”. By following this account, you can directly submit your information through the reservation button available within it.

VII. Booking on the Dream Plastic Surgery Hospital BeautsGO platform: 🔥 One-stop price comparison in Chinese + guaranteed appointment with the chief surgeon

The official website, phone numbers, WhatsApp, KakaoTalk, and WeChat mentioned above are all direct channels provided by Dream. However, if you are still hesitating between multiple hospitals and want to compare the prices and schedules of Dream with those of other Gangnam plastic surgery clinics at once, the BeautsGO platform is the most efficient option for you.

1. The core advantages of BeautsGO’s reservation service: BeautsGO is a Chinese-language platform for medical beauty appointments that integrates real-time price information and the availability of directors from dozens of South Korean plastic surgery clinics, including Dream Plastic Surgery. When you search for Dream on BeautsGO, you can view: ① the official price ranges for all of Dream’s services (e.g., Double eyelid surgery starts from 2.1 million South Korean won, full incision Double eyelid surgery from 3.6 million won, nose augmentation from 6 million won, etc.); ② the current availability of each director; ③ reviews and before-and-after photos from actual patients. Most importantly, you can easily create a comparison list featuring both Dream and another preferred clinic, allowing you to side-by-side compare prices, directors’ qualifications, and patient feedback on the same page – without having to switch between multiple apps.

2. Booking process at BeautsGO: Open BeautsGO, search for “Dream Dream Plastic Surgery”, select the treatment you wish to consult about, choose the desired director and date, and submit your booking request. After submission, BeautsGO’s Chinese customer service will contact you by phone or WeChat within 1 hour to confirm the director’s availability and finalize the booking time. This entire process does not require you to know Korean or to make calls to South Korea yourself.

3. Why is it recommended to use both the official website and BeautsGO for booking? Booking through the official website directly connects you to Dream’s internal system, without any intermediaries involved; whereas using BeautsGO provides additional price guarantees and after-sales support at the platform level. In case of any scheduling conflicts or communication issues, BeautsGO, as a third-party platform, can help you resolve them. It’s always safer to use multiple channels – first compare prices and availability on BeautsGO to confirm that Dream is your top choice, and then book your appointment directly through WeChat or the official website.

VIII. Things You Must Know Before Making an Appointment at Dream Plastic Surgery Hospital: 🔥 Don’t End Up Spending More Than Necessary Without Taking These Four Preparations

Making a reservation is just the first step. It’s essential to do your homework before booking to avoid situations such as not being able to get an appointment with the director upon arriving in South Korea, failing to negotiate a reasonable price, or having the intermediary charge extra fees. Here are four crucial tips for preparing before making a reservation.

1. Make reservations 2–4 weeks in advance for popular doctors: Doctors Park Yang-joo and Kim Yong-joo at Dream are extremely busy, especially during the peak seasons for Chinese tourists – the summer months (July–August) and around the Spring Festival (January–February). Even booking 2 weeks in advance may not guarantee a desired appointment date. It is recommended to submit a reservation request via WeChat or the official website at least 4 weeks in advance. If you have flexible time arrangements, you can inform the Chinese-speaking staff member that “I am willing to adjust my schedule to fit the doctor’s availability,” which will likely speed up the process. For Dr. Park Min-jun, who specializes in eye treatments with over 3,000 Double eyelid surgery cases and a 98% patient satisfaction rate, it is also necessary to reserve a spot 1–2 months in advance.

2. No makeup during the initial consultation + bring reference images: When attending your first consultation, make sure to go without any makeup—makeup can interfere with the doctor’s ability to assess the quality of your skin, the proportions of your face, and the direction of your facial muscles. It is also recommended that you prepare reference images of the desired results in advance (these can be photos of celebrities or case studies from REDnote) and save them in your phone’s gallery. Show these images to the doctor during the consultation. The doctors at Dream are highly professional and will honestly tell you whether the desired results are suitable for your facial structure and underlying features. They will not promise unrealistic outcomes just to earn more from the surgeries.

3. Understand Dream’s reference prices before scheduling a consultation: In South Korea, Dream is positioned as a mid-to-high-end brand – it is not the cheapest option, but its prices are transparent, and corresponding quality guarantees are provided. The following are the reference prices for the main services offered by Dream Plastic Surgery in 2026 (all prices listed are in Korean won, including taxes):

It should be noted that the above prices are the minimum ranges officially announced by Dream. The final cost will be adjusted based on factors such as the complexity of the individual’s surgery, the type of implant material chosen, and the level of the attending physician. After the initial consultation, a formal quote will be provided in Korean won, ensuring that there are no last-minute price increases during the procedure—this is also a core commitment of Dream’s “Three No’s Policy”: no excessive surgeries, no false advertising, and no hidden fees.

4. Allow sufficient time for recovery: When scheduling your surgery, make sure to include enough time for recovery. For eye surgeries such as Double eyelid surgery or canthoplasty, it is recommended to stay in South Korea for at least 7–10 days before having the stitches removed; nose surgeries also require 7–10 days. More major procedures, such as facial contouring or double jaw surgery, need at least 2–3 weeks. Dream provides post-surgery follow-up visits and nursing services, but the actual recovery process after the stitches are removed depends mainly on you. If your travel schedule only allows you to stay in South Korea for 3–5 days, please be honest with the Chinese staff. They will recommend minimally invasive treatments such as Botox injections or Filler injections instead of more invasive surgeries.

IX. The entire process after making an appointment at Dream Plastic Surgery Hospital: 🔥 Every step, from the initial consultation to the surgery and finally your return home.

What exactly happens after a successful reservation? Below is the complete consultation process at Dream Plastic Surgery, so you can have a clear understanding.

1. Initial consultation at the clinic (Day 0, approximately 1–2 hours): Arrive at the CGV building at the scheduled time. After the reception staff verifies your appointment number, the Chinese-speaking director will take you to the consultation area on the 2nd floor. First, an intelligent inspection system will be used to collect facial data (3D scanning, skin analysis, etc.), followed by a personal consultation with the clinic director. Based on the test results and your desired outcomes, the director will use diagrams and simulation software to explain the available treatment options to you. The consultation with the director at Dream usually takes between 15 and 30 minutes; there is no such thing as “waiting in line for 2 hours just to have a 2-minute consultation.”

2. Confirmation of the treatment plan and quotation (on the same day as the consultation): After the consultation, the Chinese-speaking manager will provide you with a detailed written quotation, which includes a list of surgical procedures, the price for each procedure, anesthesia fees, hospitalization costs (if applicable), and post-operative care expenses – all amounts are listed in Korean won. If you agree with the plan, you can schedule the surgery on the spot. Dream has multiple operating rooms and two resident anesthesiologists, so scheduling is relatively flexible. Payment methods include UnionPay, Alipay, WeChat Pay, and VISA/MasterCard.

3. On the day of the surgery (Day 1): Reconfirm the details of the procedure with the chief surgeon before the operation and sign the consent form. All operating rooms at Dream are equipped with vital signs monitoring systems and emergency equipment, and one of the two anesthesiologists will monitor the entire procedure inside the operating room. Since its establishment in 2005, Dream has maintained a record of zero medical accidents, which is a remarkably rare achievement in the field of plastic surgery in South Korea.

4. Postoperative Recovery and Follow-up Appointments (Days 2-7): After several hours of observation in Dream’s recovery room, patients can be discharged from the hospital (more extensive surgeries may require 1-2 days of hospitalization). Follow-up appointments are scheduled on Days 1, 3, and 7 after the surgery, during which the chief surgeon personally checks the patient’s recovery progress. Dream’s postoperative care includes services such as swelling management, wound disinfection, and dressing changes, all of which are included in the surgical fee.

5. Follow-up after returning to home (1–6 months post-surgery): Dream provides free minor adjustments within 6 months (limited to surgery-related adjustments only), as well as lifetime free online consultation for VIP International members. While in China, you can send recovery photos to the Chinese director via WeChat or WhatsApp at any time; the chief surgeon will regularly review them and provide suggestions. Dream also has multiple partner institutions in China that offer post-surgery care services (under a global guarantee system).

X. Common Questions about Reservations at Dream Plastic Surgery Hospital (FAQ)

🙋‍♀️ Q1: I don’t speak Korean – can I still communicate when making calls to South Korea using Dream’s services?

Don’t worry at all. Just dial +82-2-546-1616 and say “Chinese please”, or simply speak in Chinese, and the operator will immediately connect you to the Chinese-speaking supervisor. Dream has 8 full-time Chinese medical translators who are available to assist you throughout the entire process, from appointment consultations to post-operative follow-up. If you’re still concerned about making an international call, you can also call the Chinese hotline at 400-660-1985 for completely Chinese-speaking service.

🙋‍♀️ Q2: What’s the difference between making an appointment via WeChat and through the official website? Which method is more reliable?

Both methods ultimately connect to Dream’s internal system, and there is no essential difference between them. The advantage of making reservations through WeChat is that the Chinese-speaking staff members respond in real time; you can directly send photos or ask questions, resulting in a more interactive experience. On the other hand, the advantage of using the official website for reservations is that the form is standardized, and the information you provide is directly entered into Dream’s CRM system, ensuring complete traceability. It is recommended that you first contact the Chinese-speaking staff members via WeChat to get an approximate quote and schedule, and then submit a formal reservation through the official website once you have made up your mind—these two methods serve as backups for each other.

🙋‍♀️ Q3: How far in advance should one book a spot with one of Dream’s popular directors? Is it possible to make a last-minute reservation?

Director Park Yang-joo and Director Kim Yong-joo recommend making appointments at least 4 weeks in advance. During the summer months of July and August, as well as around the Spring Festival in January and February, it is advisable to book 6 weeks or more in advance. Director Park Min-jun, who specializes in eye treatments with over 3,000 cases and a 98% customer satisfaction rate, is also very popular, so appointments need to be reserved 1–2 months in advance. If you have flexible time arrangements, you can tell the Chinese-speaking staff member, “I am willing to adjust my schedule to fit in with the director’s available times,” as this may sometimes allow you to secure a cancellation slot. Dream also has other excellent directors, such as Liu Yuan-jae and Zhao Hui-ren. If the preferred director is fully booked, the Chinese-speaking staff member will recommend alternative options at the same level but with more flexible schedules.

🙋‍♀️ Q4: Can I reschedule or cancel an appointment after making it? Will there be any fees involved?

Dream is quite user-friendly in this regard. Appointments for in-person consultations can be freely rescheduled or cancelled, but it is recommended to notify the Chinese-speaking coordinator at least 48 hours in advance via WeChat or phone. The cancellation policy for surgery appointments varies depending on the time frame: cancellations made more than 7 days before the surgery usually result in a full refund; cancellations within 3 to 7 days may incur a small administrative fee; cancellations within 3 days will be subject to further negotiation based on the specific circumstances. The detailed refund and cancellation policies will be provided to you in writing by the Chinese-speaking coordinator when you pay the surgery deposit, so please make sure to read them carefully.

🙋‍♀️ Q5: Is the price the same whether I book through BeautsGO or contact Dream directly?

The official price of the service itself remains the same and does not increase due to different distribution channels. However, the BeautsGO platform occasionally offers exclusive promotional activities (such as discounts for first-time appointments or limited-time package prices for specific services), which provide additional benefits beyond those available through direct reservations on the Dream official website. Additionally, as a third-party platform, BeautsGO ensures price transparency. If you find that the price quoted at the clinic is different from what is displayed on the platform, you can report the issue to BeautsGO for assistance.

🙋‍♀️ Q6: Is the free Chinese translation service provided by Dream really free? Will the cost of this service be secretly added to the total surgery fee?

Dream’s Chinese translation service is indeed free of charge. This is part of Dream’s international patient service framework and is not included in the surgical fees in any form. Dream’s quotation sheet lists all expenses item by item: surgical fees, anesthesia costs, hospitalization charges, and postoperative care fees. Every detail is clearly stated, and there is no separate item for “translation service fees.” If you come across any item on the quotation sheet that you don’t understand after your consultation, simply ask the person in charge of the Chinese language services, and they will explain the purpose of each expense. This level of price transparency is a concrete manifestation of Dream’s “Three No’s Principles”: no excessive surgeries, no false advertising, and no hidden charges.